![]() Over the last 10 years, Hoehn says, “we have grown software and data analytic resources significantly. To offer these kinds of solutions, Deere needed to significantly alter its mix of R&D resources. “But on top of that, they want us to provide solutions that address the pain points they’re experiencing in their business.” Deere’s newest generation of corn planters not only run at twice the speed of previous models, but also feature monitors, sensors, and software that optimize the planting process and generate detailed computerized data about how and where seeds are sown.įarmers can maximize their productivity during the shorter planting windows that new seed varieties demand, and increase their yields - while gaining a wealth of information to help them manage their operations more productively. “Our customers continue to expect the best equipment,” says Klaus Hoehn, vice president of advanced technology and engineering. But over the last decade, the focus of the company’s R&D has been shifting to software and service offerings. Today, Deere’s iconic green machinery is recognized the world over for quality and durability. ![]() ![]() And over the decades, the company’s research and development (R&D) efforts were aimed squarely at improving the mechanical and functional performance of its products. Its first product was a polished-steel plow that outperformed existing tools. Throughout its nearly 180-year history, John Deere has been an innovation leader. ![]()
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